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Coffee Affiliations

Coffees certified by the Five Senses Direct Trade program will display this logo

Direct Trade

Five Senses Coffee prides itself on its ethical business practices. In line with this ethos, Five Senses has developed a Direct Trade arrangement with many of the farmers who grow the beans that we expertly roast and supply to you.

Some of these farmers are not able to qualify for the Fairtrade program, for various reasons – their lack of formally defined farming plots, for one.

Dean has brokered an arrangement directly with individual growers in many disparate areas of the world who cannot qualify for the Fairtrade program – cutting out the middle man, guaranteeing them a fair and generous return.

Papua New Guinea

For example, Dean’s Direct Trade arrangement with the Simbu community in PNG (who grow the beans which make our award-winning 24/7 Roast) benefits the whole community. Five Senses Coffee pays a price which is fixed above the daily published factory door price paid by other large commercial mills, and this premium is split – half goes to the grower and half is retained for use on community projects (chosen by the Simbu community).

Bali

We have forged a strong Direct Trade relationship with two outstanding Subak Abian growers in the Kintamani region of Bali. In addition to paying a better price per kilo, we support them with equipment and skill development to enable them to produce an incredibly high quality coffee, the Indonesian (Balinese) — Begus Sekali.

Sumatra

Five Senses Coffee also has a Direct Trade arrangement with the growers of the Gayo Mountain Cooperative in Sumatra. After years of guerrilla conflict and a devastating tsunami several years ago, coffee production has taken on an even more important role in the country’s economy. The Indonesian (Sumatran) — Gajah Mountain (currently out of stock) is primarily hand picked and is grown and processed using organic farming practices.

Village Friendly Cups

The Village Friendly range of ristretto cups are another prime example of a Direct Trade arrangement, allowing Five Senses to give back to the community of Malawi.

So go on, select one of our Direct Trade products and bask in the warm glow you get knowing that the farmer who grew the beans that you’re enjoying is reaping the rewards too!